List of products by manufacturer A&L (Arome et liquide)

Arôme et Liquide (A&L): The Story of a French E-Liquid Brand That Innovated

The world of electronic cigarettes has seen a rapid evolution over the years, and among the players who have contributed to its transformation, there is a brand that stands out for its commitment to quality and innovation: Arôme et Liquide, often abbreviated as A&L. In this article, we will explore the fascinating history of this French e-liquid brand, founded by Julien Argaud in September 2012, and discover how it has become a reference in the world of vaping's Do It Yourself (DIY) scene.

The Modest Beginnings of Arôme et Liquide

The journey of Arôme et Liquide started in a small town near Saint-Étienne. Julien Argaud, the founder, was passionate about electronic cigarettes, but what fascinated him even more was DIY, which involves making e-liquids. At that time, the electronic cigarette and DIY community were far from being as developed as they are today. Therefore, Arôme et Liquide began modestly by sourcing products from Poland and the United States, which were the market leaders in flavors and nicotine bases at the time.

Collaboration with French Laboratories

Despite these humble beginnings, Arôme et Liquide did not lose heart. Over time, the brand caught the attention of French laboratories that saw the potential for a 100% French DIY, a vision cherished by Julien Argaud. The collaboration with these laboratories marked a turning point in the brand's history and paved the way for the creation of original flavors.

Community at the Heart of Success

What truly sets Arôme et Liquide apart is its commitment to its community. Through forums and an interactive approach, the brand allowed its customers to actively participate in choosing the flavors that would appear in its catalog. It's almost fair to call it an "interactive store." This closeness to vapers strengthened the bond between the brand and its loyal customers.

The Identity Shift to "A&L"

To simplify its name and make it more aesthetic, Arôme et Liquide opted for the shortcut "A&L." This change in identity also marked the beginning of the brand's creation of original flavors. The success of the famous Ryan USA was followed by other creations such as the Tork 65 and, most notably, the Panda range, which became a reference in the world of DIY.

A Quality Generalist Store

Over the years, Arôme et Liquide expanded its catalog to become a true generalist store. From beginner kits to equipment for enthusiasts, the online store continually enriched its offering while maintaining its commitment to quality. The Créations and Ultimate ranges, appreciated by DIY enthusiasts, were hailed as a quality alternative to the best e-liquids on the market.

A Human Adventure

Today, thanks to the support of its community, Arôme et Liquide employs about twenty people, including preparers, writers, operators, and sellers. This success is the result of the commitment and determination of the entire team, but also of the trust and loyalty of its customers.

In conclusion, Arôme et Liquide, now known as "A&L," is much more than an e-liquid brand. It is a story of innovation, commitment to quality, and, above all, a human adventure that continues to evolve thanks to the passion of all those involved.